Three Essential Panel Quality Checks
March 11th, 2008
Online market research is a valid and cost-effective way to gather fast and authentic results. But deceptive behavior in any company’s panel has the potential to dilute the credibility of the industry. Here are three essential quality checks any market researcher should conduct when selecting a panel vendor.
CHECK 1: PANEL RECRUITMENT AND INCENTIVES
- Ensure minimum response rates.
- Pay only for good panelists.
- Review panelist redemption files to detect any suspicious member account activity.
- Engage panelists with profiling surveys.
CHECK 2: PANEL REGISTRATION
- Enforce panelist login restrictions.
- Prevent panelists from changing personal information.
- Store and compare account creation and changes.
CHECK 3: OVERALL PANEL HEALTH
- Strictly enforce panelist account removal policy.
- Block fraudulent panelists without warning.
- Remove suspicious email addresses, domains and IPs.
- Detect speedsters.
- Keep bots and scripts at bay.
Read the how-to guide (PDF) »
Consult our online white paper archive »
GMI powers OnSurvey’s online research
March 5th, 2008
OnSurvey, Inc. is a Canadian full-service market research firm based outside of Toronto. The company specializes in website effectiveness assessments of corporate websites. Their three-pronged approach uses data collection, analysis and recommendations to empower decision-makers with the tools necessary to improve their website.
OnSurvey tracks each visitor’s behavior on the website, and collects attitudinal website experience feedback before the visitor exits. This system is used to continuously monitor the online user experience of visitors across the entire website.
“When we founded OnSurvey back in 2001, we set out to add the service back into customer service,” explains Jason Ten-Pow, Vice President of Research for OnSurvey. “We had heard about GMI, who at the time had already been a leader in the marketplace for two years, and discovered that their customer service approach was very much in line with the thinking we wanted to bring to bear with our own customers.”
About OnSurvey »
Need global sample? Contact us »
About GMI Specialty Panels »
GMI Webinar Series - International research: Cross-culture calibration
March 4th, 2008
DATE AND TIME
Wednesday, March 19, 2008
10:00 am PST / 1:00 pm EST
Duration: 60 minutes
COST
This webinar is provided to you free of charge, compliments of GMI.
SPEAKER
Artemis Group Founding Principal, John Hughes
Trends toward globalization have led international corporations to conduct more cross-cultural survey research to validate overseas business opportunities in today’s highly competitive global market.
Tune in as Artemis Group Founding Principal John Hughes provides international survey design best practices. Learn how to:
- Identify the pitfalls of country comparisons
- Strike a balance between design uniformity and cultural customization
- Show the effects and implications of cultural calibration on research results
Register for the complimentary webinar »
Connect with GMI at one of our upcoming trade shows
March 3rd, 2008
GMI has been busy getting ready for all the trade shows we are attending in March. If you are looking for a place to see what GMI can offer first hand, a trade show is the perfect time to meet us. We look forward to seeing you at one of the many events GMI is attending next month.
| Swedish Market Research Day March 6 Stockholm, Sweden Contact SMRD to register now » |
Danish Market Research Event March 7 Copenhagen, Denmark Contact DMRE for more details »
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| Research 2008 March 18-19 London, UK Register now » |
GOR 2008 March 10-12 Hamburg, Germany Register now »
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| Microsoft Marketing Symposium March 25 Seattle, WA |
ARF’s Re:think! Conference March 31-April 2 New York, USA Register now » |
Schedule an appointment with GMI »
View all GMI events and tradeshows »
Keith Fujinaga joins GMI as Vice President, Financial Planning and Operations
February 29th, 2008
A business finance leader and CPA, Keith brings over 15 years of international experience in both the public and private sectors to GMI. He previously worked for Microsoft Corporation for five years, serving most recently as Finance Director and Controller for Intellectual Property and Licensing.
He spent the previous seven years with Penford Corporation, three of those as Director of Planning and Administration (Division Vice President) in Sydney, Australia. Before that, he spent four years as Senior Auditor for Ernst & Young in Seattle. Keith graduated from the University of Washington, earning a Bachelor’s degree in Business Administration, Accounting.
GMI Provides Integrated Global Tracking
February 28th, 2008
GMI offers global tracking studies providing a holistic view of customers. Each tracking research solution is tailored to match a specific business requirement. With geographic reach across more than 200 countries and territories, and a global services team available 24×7x365, GMI can design a tracking research and reporting solution that satisfies your information needs.
- Geographic coverage
GMI offers a single-vendor solution for global data collection. Interviews can be conducted in more than 200 countries and territories and more than 30 languages. Start with a set of pilot countries, or launch globally from the start. - Measurement frequency
Our longitudinal tracking research capabilities allow measurements on a weekly, monthly, quarterly, or annual basis. Use normative information, based on data collected over extended periods, to analyze trends and detect shifts in consumer attitudes over time. Real-time reporting gives you access to results at any time. Final results for each period are available within 24 hours. - Information collected
The data collected is highly customizable. By combining comprehensive data on self-reported consumption habits with a range of profile data, you’ll gain insight into the “why” behind the “what”. - Integrated marketing stimulus
You can also opt to integrate the tracking research solution with testing of campaign effectiveness. Use this option to evaluate direct marketing or other targeted marketing initiatives.
Conjoint survey programming
February 27th, 2008
GMI Services, using Sawtooth Software technology, provides conjoint programming services. With our conjoint software capabilities, you can enjoy these capabilities:
- Adaptive conjoint analysis (ACA) - View a demo
A computer-interactive interview that intelligently adapts questions based on respondents’ previous answers and considerations, you can explore “what if” scenarios by changing pricing, product formulating or marketing activities. We can study up to 10 attributes, and each attribute can include up to 15 levels of “intelligence”. - Choice-based conjoint (CBC) - View a demo
Use the popular CBC method to base your questionnaire around respondents’ preferences, rather than their rankings. Respondents can choose “None” rather than rank a list of products they wouldn’t choose anyway, thus allowing you to identify lack of demand and other traits that are more similar to what buyers actually do in the marketplace. - Max/Diff conjoint
Online Survey Translation
February 26th, 2008
GMI provides online survey translation services through a global network of professional translators for most of the world’s languages. With 24×7x365 questionnaire translation support in more than 75 languages, we can help you regardless of your language, location or time of day. Your survey will be translated by native speakers using the translation tool in Net-MR. Surveys are usually ready for client review within 24 hours of submission.
Supported Languages
Rely on GMI’s data processing capabilities to save time and money
February 25th, 2008
Let our talented data analysis outsourcing teams enhance your data analysis. GMI on- and off-shore teams are staffed with experienced professionals who have extensive training in the use of Net-MR, Quantum and Wincross. Our advanced capabilities include:
- Ability to produce a new, cleaned data file based on test statements, recodes, assignments and computed variables.
- Real-time data editing.
- Multivariate analysis using SPSS.
- Weighting, sorting, netting of rows and horizontal and vertical percent aging.
- Wide array of statistical testing, including t-test, z-test, ANOVA and Chi-Square.
- Unlimited tables and number of respondents.
- Multitasking capabilities with efficient use of extended memory.
- Create marginals, frequencies, counts and percentages.
- Weighting by factors, targets, percentages or margins.
- Means, medians, standard deviations, etc.
- Produce complete variable distribution showing percentages, cumulative percentages and numerous descriptive statistics.
ARF Re:Think!
February 22nd, 2008
Date: March 31 – April 2
Location: New York, NY
New York Marriot Marquis
1535 Broadway
New York, NY 10036
GMI will exhibit at the ARF 2008 Re:Think! conference, where brand and research leaders, global innovators and change agents will discuss and learn more about research best practices. Topics will include how to use research to accelerate sales and build brand advantage, the role new technology plays in research, and how emerging media, research and multi-cultural marketing gurus are using research to tackle real-world issues.
Click here to schedule an appointment with Darren Magot, Pat Callaghan, Wayne Luchtenburg, or Alison Morgan from GMI. If you would rather just drop by, you can find us at booth 403.
Learn more about ARF Re:Think! » View all GMI events & tradeshows »
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