Sean O’Neill is vice president of product and program management, responsible for developing GMI’s next-generation product strategy, pricing and feature roadmap. As vice president of engineering, Joel Rosenberger is in charge of leading GMI’s product development team. Dave Sampson joins GMI as vice president, demand generation and customer experience, responsible for the global coordination and execution of GMI’s marketing strategies, as well as panel acquisition, retention and panelist lifetime value.

“The backgrounds that Sean, Joel and Dave bring to GMI will help us deliver on the technology initiatives that fulfill the promise of the GMI X vision,” comments Salazar. “GMI has been leading the innovation agenda for global online research for the past 10 years. With GMI X, we will continue to leverage technology to enhance online market research, ensure our clients gather the best possible market information for their strategic decisions, and provide our survey respondents with an engaging online experience.”

Today, GMI provides access to over 10 million unique respondents around the globe, with enhanced panel quality and data delivery tools to provide accurate, reliable data and maximum research ROI. By combining existing technologies with GMI’s deep knowledge of sample construction and panelist behavior, GMI continues to develop new ways to enable clients to tap into 1.4 billion Internet users worldwide with engaging, relevant and interactive surveys, when they want, on the device of their choice, to capture the most authentic and actionable information possible.

Over the next quarter, GMI is launching a set of technologies that provide uniquely identified online respondents from around the globe by rigorously evaluating their authenticity – starting at registration and continuing throughout the study lifecycle. GMI looks at quality from panelist recruitment all the way to incentive redemption. It combines respondent self-declared information with observed online behavior through the panelist’s life to provide the highest-quality sample based on a more comprehensive view of each respondent. This delivers businesses the right respondents, so they can gather the right information at the right time, thereby helping them remain agile and competitive in today’s volatile marketplace.

The first step towards the GMI X vision is a series of enhanced panel quality initiatives. Key elements include:

• A higher quality bar for new panelists, including enhanced respondent source validation, fraud and location detection, and duplication prevention at panel registration level
• Expanded respondent profiling to drive quality of panelist, quality of customer insight and improved ability to reach specialized panelists
• Strengthened in-study quality controls to ensure unique and thoughtful responses, especially critical in studies with multiple sample sources
• Enhanced panel management with improved incentive redemption monitoring to better identify undesirable respondents and remove them from the panel

Read the full press release »

This October, GMI again featured in Puget Sound Business Journal’s annual list of Washington’s 100 Fastest Growing Private Companies. GMI ranked #36, with a three-year revenue growth of 160 percent between 2005 and 2007. The rankings, which the Puget Sound Business Journal releases annually in October, measure the revenue growth of independent, privately-held companies with headquarters in Washington. Last year, GMI ranked #16 on the last, with 224 percent growth between 2004 and 2006.

“It is becoming increasingly important for business to keep a finger on the pulse of global consumer trends in real time,” says Mike Brochu, president and CEO of GMI. Brochu attributed GMI’s steady growth over the last five years to the longevity of its customer relationships and the hard work of its 250 employees across five continents.

Join Deborah Sleep, Founder and Managing Director of UK marketing research firm Engage Research, and Jon Puleston, Vice President of GMI’s Interactive Group in London, as they reveal the findings of a thorough research-on-research project showing what causes respondent boredom and drop-out in online surveys, and how Flash® animation can maintain higher levels of respondent engagement to generate better-quality data.

Click here to sign up for this complimentary hour-long webinar, which will take place on Wednesday, November 12th, at 10:00 a.m. PST. You won’t want to miss it!

This July, nine GMI staffers volunteered 67.5 combined hours of labor to help build a new house for Habitat for Humanity, a non-profit organization that builds simple and affordable housing for people in need. GMI staffers, along with community volunteers, Habitat for Humanity staff members, and the new homeowners, spent the day installing flooring and building walls throughout the home.

“We had a great mix of people from IT, finance, client services, panel and product management,” said Jennifer Tomacelli, a GMI billing analyst and volunteer. “It was a blast to be able to work with people who I never even knew before the event.”

Building active involvement in the community is an important and rewarding aspect of working for GMI. This partnership with Habitat for Humanity, an organization that builds a stronger community by helping people build better lives for themselves, reinforces GMIs continued dedication to giving back to the community.

 
]]> http://www.gmiblog.com/archives/401/feed http://www.gmiblog.com/archives/173 http://www.gmiblog.com/archives/173#comments Fri, 18 Jul 2008 17:31:52 +0000 Cassandra Voss http://www.gmiblog.com/?p=173 GMI attended the MRA Annual Conference in June at the Marriott Marquis Hotel in Times Square, New York City.

We met new people in the market research industry and touched base with a number of our clients as well. Attendees came by our booth in droves to talk to us (and also to grab GMI mice and GMI USB drives!).

GMI also sponsored a Cyber Café© to give attendees a chance to reconnect during the conference. All in all it was a fun and successful show. If you missed us at our spring shows, we hope to meet up with you at a show this fall!

View upcoming events »

 
]]> http://www.gmiblog.com/archives/173/feed http://www.gmiblog.com/archives/172 http://www.gmiblog.com/archives/172#comments Tue, 17 Jun 2008 17:21:58 +0000 Caitlen Hamilton http://www.gmiblog.com/?p=172 Conference Date:
June 26-27, 2008

Location:
Millennium Broadway Hotel
New York City, NY

As technology continues to be a critical business driver for the global market research industry, this two-day conference addresses important technology issues that impact the research business. It targets senior information systems professionals, senior management and senior researchers at market research firms.

Schedule an appointment with GMI delegates Noele Weed and John Clain at the show.

To learn more about the conference, please visit www.casro.org.

Cost
Free, compliments of GMI

Tired of static PowerPoint slide decks? Join Rockhopper Research and GMI, and find out how you can leverage the power of interactive online dashboards to breathe new life into your research data. VP of Professional Services Anthony Milano, GMI, will be joining Rockhopper Research President & CEO Leonard Murphy and VP, Global Client Services Heather Alcott to host Interactive dashboards: Give a new dynamic to your research data.

Sign up for the webinar.

Location:
Chicago, IL
Westin Michigan Avenue
909 N. Michigan Avenue
Chicago, IL 60611

GMI will be attending IIR’s Excellence in Market Research: Best Practices for Execution Conference in Chicago, June 9-11. Mario Menti, Solutions Architect for GMI, will be speaking about research methods in Second Life alongside customer Diana Derval from DervalResearch. Other key conference topic discussions include:

• Using a technological navigation tool to mine for data in an effective and efficient manner
• Techniques in conducting Conjoint analysis research
• Creating a panel of trendsetters who use cell phones to demonstrate behaviors and express opinions
• Involving respondents by creating online communities where consumers become valuable advisors

Schedule an appointment with Mario Menti or Steven Werner.

Learn more about the event.

Location:
Hamburg, Germany

Convergence, Communication and Consumers is the central theme of the 43rd BVM Congress. The conference will be discussing current trends, new perceptions and innovative practice areas of advertising and media research. Lecturers and congress delegates will be highlighting the importance of attention as the actual key to communicating with consumers and competing for their loyalty.

On June 6th from 1:00 to 1:30 pm, Uwe Lorenz, Managing Director, Central and Eastern Europe, will be giving a short overview presentation on GMI’s interactive surveys capabilities.

Schedule an appointment with Uwe Lorenz, Andreas Wittenberg, Julie Hubschmann or Christian Jung, or visit GMI at the show at Booth #G17.

Learn more about the conference.