Archive for April, 2008

International Direct Marketing Fair 08

23 April 2008

Date: April 29 – May 2
Location: London, UK
 
Vice President Jon Puleston will be presenting GMI’s interactive survey capabilities at the International Direct Marketing Fair 2008 to be held at London’s Earl Court. At the conference, market industry leaders will be discussing marketing, direct marketing, data, digital, direct mail, email, mobile, business intelligence, CRM, mailing, post [...]

GMI Byline Published in Quirk’s Marketing Research Review

21 April 2008

In an article entitled “They watch, you learn” published in the April issue of Quirk’s Marketing Research Review, GMI’s Vice President Jon Puleston discusses the pros and cons of eye tracking vs. click testing, two popular interactive research methods in the advertising industry. Puleston reviews the basics of each technique as well as a list [...]

The new GMI Global Panel Book is available!

17 April 2008

In the latest edition of the GMI Panel Book, you will find detailed, updated panel reach and demographics information on our 40 largest panel countries.
At GMI, we conduct regular reviews of our panel partners’ capabilities, and apply thorough checks to ensure that only quality panelists are delivered through our partner network. Our qualification criteria [...]