Archive for February, 2008
Keith Fujinaga joins GMI as Vice President, Financial Planning and Operations
29 February 2008A business finance leader and CPA, Keith brings over 15 years of international experience in both the public and private sectors to GMI. He previously worked for Microsoft Corporation for five years, serving most recently as Finance Director and Controller for Intellectual Property and Licensing.
He spent the previous seven years with Penford Corporation, three of [...]
GMI Provides Integrated Global Tracking
28 February 2008GMI offers global tracking studies providing a holistic view of customers. Each tracking research solution is tailored to match a specific business requirement. With geographic reach across more than 200 countries and territories, and a global services team available 24×7×365, GMI can design a tracking research and reporting solution that satisfies your information needs.
Geographic coverage
GMI [...]
Conjoint survey programming
27 February 2008GMI Services, using Sawtooth Software technology, provides conjoint programming services. With our conjoint software capabilities, you can enjoy these capabilities:
Adaptive conjoint analysis (ACA)
A computer-interactive interview that intelligently adapts questions based on respondents’ previous answers and considerations, you can explore “what if” scenarios by changing pricing, product formulating or marketing activities. We can study up to [...]
Online Survey Translation
26 February 2008GMI provides online survey translation services through a global network of professional translators for most of the world’s languages. With 24×7×365 questionnaire translation support in more than 75 languages, we can help you regardless of your language, location or time of day. Your survey will be translated by native speakers using the translation tool in [...]
Rely on GMI’s data processing capabilities to save time and money
25 February 2008Let our talented data analysis outsourcing teams enhance your data analysis. GMI on- and off-shore teams are staffed with experienced professionals who have extensive training in the use of Net-MR, Quantum and Wincross. Our advanced capabilities include:
Ability to produce a new, cleaned data file based on test statements, recodes, assignments and computed variables
Real-time data editing
Multivariate [...]
ARF Re:Think!
22 February 2008Event date:
March 31 - April 2
Location:
New York, NY
New York Marriot Marquis
1535 Broadway
New York, NY 10036
GMI will exhibit at the ARF 2008 Re:Think! conference, where brand and research leaders, global innovators and change agents will discuss and learn more about research best practices. Topics will include how to use research to accelerate sales and build [...]
Interracial Marriage in the African-American Community
21 February 2008The last installment of the African-American culture study reveals that even though most African-Americans know an interracial couple, less than half (49%) said they would consider marrying someone outside of their race.
“In African-American culture, interracial marriage can be tricky. Acceptance is high, but there are minefields to overcome,” says Lawrence Martin Johnson Pratt, host of [...]
African-American Business Owners are in Short Supply
20 February 2008As part of our larger study on African-American culture, we asked African-Americans to rank the economic strength of their community. The answer was nearly unanimous: 97% said there aren’t enough African-American owned establishments to address all their shopping needs. More than two-thirds said there are very few or no African-American owned establishments close to where [...]
African-American Social Status
19 February 2008Last week, I covered the Condoleezza Rice section of the African-American Culture Study. Today, we examine what items are most important to social status in the African-American community. We found that bling isn’t a significant status symbol. A stable family and a solid education are most important. Clothes, jewelry and cars were all ranked at [...]
Condoleezza Rice and the African-American community
15 February 2008A few weeks back, I mentioned that GMI powered a study about African-American culture. Part of that study examined the position of Condoleezza Rice and if it helps her garner the support of the African-American community.
Only 34% of African-American female respondents say Rice is doing a good job as Secretary of State. Combined with male [...]
