Archive for January, 2008
African-American culture study
10 January 2008GMI powered a study about African-American culture, surveying a sample of its own online community of more than 100,000 African-Americans. The study covered topics as varied as the current U.S. political landscape, and how the African-American vote might affect the upcoming presidential election. We examined the state of African-American literature, as well as inter-racial marriage [...]
GMI White Paper: Speed up your research without compromising quality
10 January 2008Product lifecycles are becoming shorter and shorter, which gives little time to map an evolving competitive landscape. Today, a research project that used to take weeks to complete must be accomplished in 10 days, and for only a fraction of the price it used to cost. In this white paper, GMI outlines the various strategies [...]
BusinessWeek Research Services uses GMI to gather international sample
2 January 2008BusinessWeek Research Services has recently turned to GMI for its hard-to-fill international sample needs. BusinessWeek Research Services is a full-service custom research department that conducts research for BusinessWeek as well as external clients.
Most recently, BusinessWeek Research Services came to GMI, on behalf of a German client, to tap into hard-to-reach Chinese sample. “We needed to [...]
