Archive for January, 2008
Net-Panel 2.0: Panel Management Software
31 January 2008In addition to offering one of the largest consumer panels in the world, GMI also has some of the most effective panel management software, and the expertise to successfully implement your consumer panel, specialty panel, or any other proprietary panel.
Build your own panel
Streamline your market research efforts by setting up your own panel. Features and [...]
Global Panel Capabilities
30 January 2008When GMI advertises that it is a global company, it means global. We enable market researchers to reach 13 million panelists in 200+ countries and territories. Here is a shortlist of the countries around the world where we have a large consumer panel presence:
Americas
EMEA
Asia/Pacific
Argentina
Brazil
Canada
Chile
Colombia
Ecuador
Mexico
Peru
United States
Belarus
Belgium
Bulgaria
Croatia
Denmark
Czech Republic
Estonia
France
Finland
Germany
Greece
Hungary
Israel
Italy
Ireland
Netherlands
Norway
Poland
Portugal
Russia
Slovak Republic
Slovenia
Spain
Sweden
Switzerland
United Kingdom
Ukraine
Australia
China (PRC)
Hong Kong
Korea
India
Indonesia
Japan
Malaysia
New Zealand
Pakistan
Philippines
Singapore
Taiwan
Thailand
Turkey
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Our consumer panels are extensively [...]
GMI Poll: African-American Culture Study
28 January 2008In December 2007, GMI polled 1,285 African-Americans about their reading habits and their opinions of the publishing industry. One of the major issues we examined was why more African-American authors haven’t crossed over into the mainstream. 35% of respondents said the books are the problem: African-American authors just don’t appeal to most Americans.
Less than a [...]
GMI specialty panels
24 January 2008GMI has a growing list of specialty panels that target hard-to-reach demographics. We’ve launched new specialty panels over the last few months. Here’s the current list of what is available:
Gamers
African-Americans
Chronically ill patients
Mothers/Mothers-to-be
Nurses
Physicians
Youth
IT/Technology professionals
Our specialty panel members are double opted-in, highly profiled and incentivized based on their areas of interest. Panelists in over 200 countries and [...]
Spice up your Online Surveys with GMI Interactive Media Capabilities
22 January 2008Product testing no longer requires a physical presence or costly handouts. Our interactive surveys provide a range of virtual consumer environments for product testing and evaluation online. Using a virtual environment, you can place your product on the shelves of a simulated store, allowing you to determine the effectiveness of appearance, price, or any other [...]
MarketResearchTerms.com
21 January 2008GMI has compiled a dictionary of market research terms that spans from ‘A Priori Segmentation’ to ‘Z-Test’. Even the most experienced market researchers periodically run into a term that makes them stop and scratch their head, which is why GMI provided this glossary holding hundreds of market research terms, all laid out in an easy-to-use [...]
Top 5 reasons for outsourcing
18 January 2008According to ESOMAR’s 2007 Global Market Research Report, the off-shoring of data collection and processing, software development and even servicing have become widespread among the world’s 25 largest market research firms in the search to stay competitive by lowering costs.
Here are the Top 5 reasons why you should consider outsourcing as a viable option as [...]
HouseValues enhances customer experience with GMI Enterprise Feedback Solutions
17 January 2008Kirkland, Washington-based HouseValues works with some 16,000 professionals serving home buyers and sellers throughout North America. Its website helps consumers with comprehensive information about the home buying and selling process, from home valuations, homes for sale and recently sold homes to mortgage rates and neighborhood details. HouseValues decided it needed a solid customer experience measurement [...]
Virtual consumer environments: A cost-effective alternative to traditional product testing
16 January 2008With GMI’s online virtual shopping capabilities, market researchers can quickly and easily get consumers to identify which products they would be most and least likely to buy, based on price, packaging, shelf height, brand name, etc. Before choosing a product, shoppers have the ability to virtually pick up and inspect all angles of the promoted [...]
Manage your studies more efficiently with GMI Net-Panel 2.0
15 January 2008With Net-Panel 2.0, GMI can link multiple questions from different studies to the same attribute, or create dynamic information based on computed variables. The software offers a linked attributes feature allowing response mapping from studies that can be inputted directly into panelist profiles. The software allows you to sample based on past studies, and to [...]
