Archive for December, 2007
Interpret LLC builds business on GMI speed
19 December 2007Market research firm Interpret was founded in 2006. In just over a year, the company’s revenue has grown by more than 700%. The agency specializes in evaluating and measuring the intersections of content, advertising, technology and consumer behavior. Interpret needed a strategic and reliable partner that could not only start right away, but also offer [...]
GMI Canada Does Can-struction to Feed the Homeless
18 December 2007To help get into the holiday spirit, our Vancouver team are participating in an event called Can-struction. Split into two teams, each of them brings in as many canned goods as possible into the office. The goal is to build the largest, most creative structure possible using all cans. Judging is also based on the [...]
GMI Hires David Parker as CFO
12 December 2007GMI appointed David Parker as Chief Financial Officer this week. David has more than 10 years of financial experience at several technology companies. He’s worked for GE, Nimble Technology, Primus Knowledge Solutions, Sierra On-Line, and most recently Getty Images, where he served in multiple VP-level roles, including financial planning and analysis, business development, investor relations [...]
Develop your Social Capital: Conducting Market Research in China
3 December 2007In its November 2007 issue, Quirk’s Marketing Research Review published a GMI-bylined how-to guide about conducting market research in China.
Here are some of the key tips highlighted in the article:
Focus – The best quality research will focus on a few areas of China. Differences between regions, as well as the sheer size of target audiences, [...]
