Archive for November, 2007

GMI Answers ESOMAR’s “25 Questions to Help Research Buyers”

29 November 2007

ESOMAR, one of the world’s most renowned market research trade associations, recently published a list of “25 questions to help research buyers” to assist market research professionals in the selection of an online sample provider. Some of the questions covered include:

Is your panel actively managed (a nurtured community) or just a database?
Truthfully, how large is [...]

InstantSurvey and VantagePoint Tips: how to use hidden responses for piping and branching

27 November 2007

We’ve put together a ‘how to guide’ for all you InstantSurvey and VantagePoint users. The tutorial gives a step-by-step guide on how to input hidden responses into your survey.
Hidden responses match pre-loaded data characteristics with respondents. If going into the survey you already have information about respondents, you can upload that data as a hidden [...]

GMI Launches New International Websites

26 November 2007

GMI updated the look of its Dutch, Korean, Chinese and Japanese corporate websites. New features include an expanded list of demos, improved usability, a detailed product comparison chart and more. 
Visit our Dutch website here.
Visit our Korean website here.
Visit our Chinese website here.
Visit our Japanese website here.   
   

Tips for Easy Tracking Research

16 November 2007

Tracking studies are typically large projects that require you to update data, reports and other output that tracks performance continuously, involving a large amount of manual effort.
Rely on GMI to make your tracking studies easier. GMI has a team that specializes in automating and efficiently producing tracking study output. Here’s what our team can do:

Streamline [...]

GMI Executives Join ARF Committees

15 November 2007

Dan Fitzgerald, GM’s Vice President, Americas, and Mitch Eggers, GMI’s CTO, were appointed to two committees of the Online Research Quality Council (ORQC). The Advertising Research Foundation (ARF) recently launched the ORQC in an effort to improve the accountability of online research, and set standards and guidelines for both research suppliers and buyers.
Fitzgerald will be [...]

GMI enhances panel integrity

12 November 2007

Over the last six months, GMI has implemented numerous measures to improve panel quality by blocking professional survey takers, bots, and duplicate accounts. 
Here’s just a sample of the many actions we are taking to improve sample quality: 

We manually scan through our consumer and specialty panel databases to identify and remove suspicious accounts. 
We’ve added or improved [...]

Tips for creating your own online survey

9 November 2007

We recently released a white paper detailing the best ways to release your own online survey. The paper is 4 pages long so obviously this blog post will be the uber condensed version. The first step is creating your survey invitation. Here you want to create an email with a compelling subject line, but you [...]

GMI Ranks #16 on Puget Sound Business Journal’s 100 Fastest-Growing Private Companies for Washington State

2 November 2007

We are swamped with awards this year. First the Inc. 500 for North America, then the Deloitte Fast 50 and Fast 500, and now the Puget Sound Business Journal. Don’t worry, we’ll try not to break our arm with all the back-patting.
GMI ranked 16th on Puget Sound Business Journal’s annual Washington 100 Fastest-Growing Private Companies. [...]