Archive for July, 2007
GMI Strengthens Global Panel Quality Assurance, and New Global Panel Book
31 July 2007GMI is one of the world’s leading suppliers of online sample, and continually strives to deliver the highest standards of panel quality. Over the last two months, we have undertaken additional quality spot-checks amongst our global panel partners to ensure accurate reporting of reach counts for our customers. Our new panel reach number is 13 [...]
Complimentary VantagePoint Webinar: Learn how to Create Feedback Surveys
30 July 2007Do you want to tap into the minds of your customers or employees? Do you have that feeling that you’re not seeing the full picture in regards to your own business? Integrating feedback systems throughout your organization to gather and analyze the people most important to the success of your business - your customers, employees [...]
GMI Hires Joseph Baldini as New VP of IT
25 July 2007GMI hired Joseph Baldini as the VP of IT. Baldini is an establish IT veteran with 15 years of senior-level experience, having implemented innovative data center consolidation strategies at several companies that resulted in a 50-percent reduction in infrastructure and $750,000 in annual savings. His consolidation strategy was even featured in Storage Networking Online as [...]
Harry Potter won’t Survive, Says Survey Findings Powered by GMI
20 July 2007Through GMI’s global panel, GlobalTestMarket, a survey was conducted to see what a little over 500 Harry Potter readers thought would happen in the final book of the series, Harry Potter and the Deathly Hallows, which will be released tonight at midnight. Surprisingly, or perhaps not, only one third of respondents think that Harry Potter [...]
New White Paper: Speed up Your Market Research
12 July 2007As product lifecycles shorten and customer behavior changes rapidly in response to competition and technology, effective market research has become more vital than ever for developing and maintaining an informed business strategy. For market research firms, this leads to increasing demands from clients to provide instant delivery of actionable market research insights with more frequency [...]
GMI Powers 3G Wireless Survey for Research International China
10 July 2007GMI China has recently partnered in Shanghai with Research International, a world leader in custom market research, to power a study gauging Chinese consumer opinions on China’s 3G wireless networks. The study has found that Chinese consumers are becoming increasingly electronically mobile and that working professionals are reliant on wireless technologies for many facets of [...]
A Message From Mike Brochu, CEO
9 July 2007GMI’s latest newsletter went out a week ago, and it featured a message to clients, prospects and other interested individuals and companies from Mike Brochu, GMI’s recently appointed CEO. The article touches on Mike’s approach to guiding GMI to future success in the short and long term, his views on the market research industry and [...]
Fifteen percent of highly mobile workers plan to buy an iPhone
2 July 2007The Apple iPhone is revolutionizing the cellular phone market overnight, and the first research findings on the iPhone’s appeal are here today to prove it. Market research firm RDA Global released the results of a survey, powered by GMI, of more than 1,000 U.S. workers that use mobile devices when they travel, work away [...]
