Archive for March, 2007
GMI Speaking at MarCom07 in Amsterdam
30 March 2007Amsterdam, The Netherlands May 30-31.
GMI is heading to Amsterdam for MarCom07 a marketing trade-show. This years theme is “From Marcom to Marcommunity”, unfortunately I don’t think the phrase translated well from Dutch because I have no idea what it means. Fortunately I’ve been briefed on all the goings on at the trade show. Marcom07 is [...]
GMI Co-Sponsors ECMW Conference
30 March 2007London, England May 14-17.
The European Customer Management World (ECMW) conference starts mid May and GMI will be there with bells on. The conference is all about customer management, with a cornucopia of workshops and educational sessions. The ECMW also brought in some heavy hitters to speak, including former CEO of Disney, Michael Eisner.
GMI is [...]
Free Interactive Media Survey Webinar
30 March 2007Ask yourself, “How are my response rates?” Great? Just okay? Not so good?
Regardless of where your response rates are now, everyone enjoys an increase in survey responses. GMI has heard your call for new, exciting ways to attract respondents to your surveys. Even better, GMI is able to provide you with answers to all your [...]
North America call centers behind their international counterparts
30 March 2007According to an article on DestinationCRM.com, callers in North America are waiting roughly twice as long to have customer service representatives pick up their call compared to callers in other parts of the world. North American contact centers are taking, on average, 64 seconds to answer calls, while call centers in other parts of the [...]
View GMI’s updated software product comparison chart
29 March 2007Interested in market research software but not sure which product is right for you? GMI has something that can meet your needs. We have just updated our software product comparison chart, which details many (but not all) of the capabilities available in our products. The comparison chart includes feature lists from Net-MR Research Suite, MI [...]
GMI’s latest newsletter released: Ad click testing
29 March 2007GMI has released its latest newsletter. In the edition released March 29th, 2007, we continue to give more insight into our interactive media survey capabilities, most notably our ad click testing. You can now view several of GMI’s current and upcoming advertisements and, using our click testing software, provide direct feedback on the ads. After [...]
GMI Co-Sponsors Swedish Market Research Day
26 March 2007GMI is heading to the land of IKEA (aka Sweden) for a market research trade show. Marknadsundersökningens Dag is the name of the event, but for those that don’t speak Swedish, the loose translation is Market Research Day.
It’s a one day event on April 19th, 2007. It will be held in the beautiful open-air museum [...]
GMI Exhibits at the Re:think 2007 ARF Annual Convention
23 March 2007New York, NY April 16-17.
GMI will be in New York in mid-April for the Advertising Research Foundation’s (ARF) annual convention called “Re:think 2007”. The convention is still about 3 weeks away, but the GMI team is already preparing for their cross country trip to New York. Our trade team includes Lowell Ricklefs, Ron Franscella, Alison [...]
Tim Macer reviews Research Analyzer 2.0
23 March 2007Tim Macer reviewed Research Analyzer 2.0 in the February 2007 edition of Research Magazine in the UK, and gave it points for its ease-of-use, price and cross-platform compatibility. He said that it “neatly combines online data service with off-line convenience and speed” and “offers a serious range of analytical capabilities”.
Research [...]
Marketing Trade Shows in Las Vegas
14 March 2007Las Vegas, Nevada - March 19 - 21, 2007.
We are pulling double duty next week in Las Vegas. GMI will be attending PMRG’s Annual National Conference (previous blog post), but also is attending and sponsoring The Conference on Marketing by the Institute for International Research (IIR). These conferences overlap in the coming week.
The Conference on [...]
