Archive for 'Press Release' Category
GMI specialty panels
24 January 2008GMI has a growing list of specialty panels that target hard-to-reach demographics. We’ve launched new specialty panels over the last few months. Here’s the current list of what is available:
Gamers
African-Americans
Chronically ill patients
Mothers/Mothers-to-be
Nurses
Physicians
Youth
IT/Technology professionals
Our specialty panel members are double opted-in, highly profiled and incentivized based on their areas of interest. Panelists in over 200 countries and [...]
Spice up your Online Surveys with GMI Interactive Media Capabilities
22 January 2008Product testing no longer requires a physical presence or costly handouts. Our interactive surveys provide a range of virtual consumer environments for product testing and evaluation online. Using a virtual environment, you can place your product on the shelves of a simulated store, allowing you to determine the effectiveness of appearance, price, or any other [...]
MarketResearchTerms.com
21 January 2008GMI has compiled a dictionary of market research terms that spans from ‘A Priori Segmentation’ to ‘Z-Test’. Even the most experienced market researchers periodically run into a term that makes them stop and scratch their head, which is why GMI provided this glossary holding hundreds of market research terms, all laid out in an easy-to-use [...]
Top 5 reasons for outsourcing
18 January 2008According to ESOMAR’s 2007 Global Market Research Report, the off-shoring of data collection and processing, software development and even servicing have become widespread among the world’s 25 largest market research firms in the search to stay competitive by lowering costs.
Here are the Top 5 reasons why you should consider outsourcing as a viable option as [...]
HouseValues enhances customer experience with GMI Enterprise Feedback Solutions
17 January 2008Kirkland, Washington-based HouseValues works with some 16,000 professionals serving home buyers and sellers throughout North America. Its website helps consumers with comprehensive information about the home buying and selling process, from home valuations, homes for sale and recently sold homes to mortgage rates and neighborhood details. HouseValues decided it needed a solid customer experience measurement [...]
Virtual consumer environments: A cost-effective alternative to traditional product testing
16 January 2008With GMI’s online virtual shopping capabilities, market researchers can quickly and easily get consumers to identify which products they would be most and least likely to buy, based on price, packaging, shelf height, brand name, etc. Before choosing a product, shoppers have the ability to virtually pick up and inspect all angles of the promoted [...]
Manage your studies more efficiently with GMI Net-Panel 2.0
15 January 2008With Net-Panel 2.0, GMI can link multiple questions from different studies to the same attribute, or create dynamic information based on computed variables. The software offers a linked attributes feature allowing response mapping from studies that can be inputted directly into panelist profiles. The software allows you to sample based on past studies, and to [...]
African-American culture study
10 January 2008GMI powered a study about African-American culture, surveying a sample of its own online community of more than 100,000 African-Americans. The study covered topics as varied as the current U.S. political landscape, and how the African-American vote might affect the upcoming presidential election. We examined the state of African-American literature, as well as inter-racial marriage [...]
GMI White Paper: Speed up your research without compromising quality
10 January 2008Product lifecycles are becoming shorter and shorter, which gives little time to map an evolving competitive landscape. Today, a research project that used to take weeks to complete must be accomplished in 10 days, and for only a fraction of the price it used to cost. In this white paper, GMI outlines the various strategies [...]
BusinessWeek Research Services uses GMI to gather international sample
2 January 2008BusinessWeek Research Services has recently turned to GMI for its hard-to-fill international sample needs. BusinessWeek Research Services is a full-service custom research department that conducts research for BusinessWeek as well as external clients.
Most recently, BusinessWeek Research Services came to GMI, on behalf of a German client, to tap into hard-to-reach Chinese sample. “We needed to [...]
