Archive for 'Press Release' Category
Conjoint survey programming
27 February 2008GMI Services, using Sawtooth Software technology, provides conjoint programming services. With our conjoint software capabilities, you can enjoy these capabilities:
Adaptive conjoint analysis (ACA) - View a demo
A computer-interactive interview that intelligently adapts questions based on respondents’ previous answers and considerations, you can explore “what if” scenarios by changing pricing, product formulating or marketing activities. We [...]
Online Survey Translation
26 February 2008GMI provides online survey translation services through a global network of professional translators for most of the world’s languages. With 24×7×365 questionnaire translation support in more than 75 languages, we can help you regardless of your language, location or time of day. Your survey will be translated by native speakers using the translation tool in [...]
Rely on GMI’s data processing capabilities to save time and money
25 February 2008Let our talented data analysis outsourcing teams enhance your data analysis. GMI on- and off-shore teams are staffed with experienced professionals who have extensive training in the use of Net-MR, Quantum and Wincross. Our advanced capabilities include:
Ability to produce a new, cleaned data file based on test statements, recodes, assignments and computed variables.
Real-time data editing.
Multivariate [...]
ARF Re:Think!
22 February 2008Date: March 31 – April 2
Location: New York, NY
New York Marriot Marquis
1535 Broadway
New York, NY 10036
GMI will exhibit at the ARF 2008 Re:Think! conference, where brand and research leaders, global innovators and change agents will discuss and learn more about research best practices. Topics will include how to use research to accelerate sales and build [...]
Interracial Marriage in the African-American Community
21 February 2008The last installment of the African-American culture study reveals that even though most African-Americans know an interracial couple, less than half (49%) said they would consider marrying someone outside of their race.
“In African-American culture, interracial marriage can be tricky. Acceptance is high, but there are minefields to overcome,” says Lawrence Martin Johnson Pratt, host of [...]
African-American Business Owners are in Short Supply
20 February 2008As part of our larger study on African-American culture, we asked African-Americans to rank the economic strength of their community. The answer was nearly unanimous: 97% said there aren’t enough African-American owned establishments to address all their shopping needs. More than two-thirds said there are very few or no African-American owned establishments close to where [...]
African-American Social Status
19 February 2008Last week, I covered the Condoleezza Rice section of the African-American Culture Study. Today, we examine what items are most important to social status in the African-American community. We found that bling isn’t a significant status symbol. A stable family and a solid education are most important. Clothes, jewelry and cars were all ranked at [...]
Condoleezza Rice and the African-American community
15 February 2008A few weeks back, I mentioned that GMI powered a study about African-American culture. Part of that study examined the position of Condoleezza Rice and if it helps her garner the support of the African-American community.
Only 34% of African-American female respondents say Rice is doing a good job as Secretary of State. Combined with male [...]
GOR ’08 Conference: General Online Research
14 February 2008Date: March 10-12
Location: Hamburg, Germany
University of Hamburg
Edmund-Siemers-Allee 1
20146 Hamburg
Germany
With a name like General Online Research, you get exactly what you expect: a panoramic view of all the varied fields in the industry.
GOR ’08 offers classes for everything, from E-Democracy to Measurement of Online Social Networks, even a session for Online Therapy. GMI will be exhibiting [...]
GMI Vancouver raises food and cash for local food bank
13 February 2008As part of the “CANstruction” event, held by GMI in December last year, two teams of GMI employees in Vancouver, BC competed to build the best structure out of canned goods.
While the Green Team created a carol ship sailing under Vancouver’s Lion’s Gate Bridge, the Red Team won with a peanut gallery display accompanied by [...]
