Archive for 'GMI Partners' Category
GMI Byline Published in Quirk’s Marketing Research Review
21 April 2008In an article entitled “They watch, you learn” published in the April issue of Quirk’s Marketing Research Review, GMI’s Vice President Jon Puleston discusses the pros and cons of eye tracking vs. click testing, two popular interactive research methods in the advertising industry. Puleston reviews the basics of each technique as well as a list [...]
NBI Releases Executive Summary - Review Isreal’s & Iran’s International Image
28 February 2007We are pleased to announce that the most recent Anholt Nation Brands Index (NBI) executive summary report is now available for download. Click here for your complimentary copy!
The NBI, created by government advisor Simon Anholt and powered by GMI (Global Market Insite, Inc.), is the world’s first analytical ranking of nation brands. In Q4 2006, [...]
