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GMI and DervalResearch Launch Second Life Interview Corner

In collaboration with Amsterdam-based marketing research firm DervalResearch, GMI recently launched SLIC (Second Life Interview Corner). Powered by GMI’s market research software platform, SLIC provides corporate brands with a brand-new perspective on conducting one-to-one research interviews in a virtual environment.With SLIC, market researchers can now poll residents of the virtual world on hot topics - in Second Life (SL) as well as in real life - such as collaborative development, customization or waiting behavior. As soon as a respondent selects a topic and sits on the related sofa, the interview starts. The sofa asks open-ended or multiple-choice questions via the Second Life chat function, and respondents’ answers are recorded. SLIC is fully automated and integrated into the SL user interface.

For the full article, please visit GMI’s corporate website.

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