GMI IT Professional Panel Reaches 120,000 Panelists
11 October 2007The GMI IT Professional Panel, GMI’s premiere specialty panel for IT professionals, programmers, specialists and decision makers, has reached 120,000 members. This number does not include other sources of tech panel such as partner reach and other GMI panels. The IT panel was started in the beginning of 2006, and has quickly grown into one of the largest IT-focused specialty panels on the market.
“When we launched our GMI IT Panel in March 2006, the response was overwhelming, from both panelist and client standpoints,” comments Mitch Eggers, GMI’s CTO. “Techsay’s focus and rigorous profiling enables customers to send their surveys to the right type of IT specialists, saving time and money. Our profiling also ensures that our panelists aren’t inundated with surveys they don’t qualify for. The result is happier panelists and much higher response rates for our clients.”
“We use many sources for sample development when conducting international studies,” explains Carey Azzara, COO at Management Insight Technologies in Southborough, Mass., a market research consulting firm dedicated to helping technology companies find answers and insights that lead to superior business performance. “GMI is a source we’ve used repeatedly, and one we will no doubt continue to use in the future for studies large and small.”
For more information, visit our tech panel information page.
No comments yet
Leave a Reply
You must be logged in to post a comment.
