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GMI Strengthens Global Panel Quality Assurance, and New Global Panel Book

GMI is one of the world’s leading suppliers of online sample, and continually strives to deliver the highest standards of panel quality. Over the last two months, we have undertaken additional quality spot-checks amongst our global panel partners to ensure accurate reporting of reach counts for our customers. Our new panel reach number is 13 million, with additional details available in the new panel book.GMI is also taking action to protect the credibility of online research with PureSample, a public database of panelists who have provided low-quality responses. Left unchecked, deceptive respondent activity dilutes the credibility and reliability of Internet-based data collection for the industry at large. Help GMI rid the industry of bad panelists: check your panelists’ email addresses at www.puresample.com to see if they have been reported as deceptive.

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