New GMI Global Panel Book Integrates Census Data, Adds 20 Countries
31 May 2007
GMI has just released the latest edition of the GMI Global Panel Book and you won’t believe the improvements! We all know that information is the key to making proper decisions and, with this knowledge in mind, GMI has completely revamped the contents of its Global Panel Book for Q2.
Previous editions of the GMI Global Panel Book included very broad profiling and attribute information regarding the wide range of available panelists. The new May 2007 edition, however, includes hundreds of additional attributes on which panelists have been profiled.
In addition to basic panelist data (panel counts, demographics, etc.), the panel book also puts following information at your fingertips:
- The list of countries has been increased from 20 to 40
- Language and ethnicity census data has been added for each country
- Detailed online penetration data added for Austria, China, Czech Republic, Germany, Norway, and the United States
Download the New GMI Global Panel Book
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View the May 2007 GMI Newsletter article on the GMI Global Panel Book
With panelists in 200+ countries and territories, participating in 37 languages, and profiled on hundreds of attributes, GMI provides high-integrity global panels for all your traditional and online research needs.
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