Patrick Pun, General Manager for GMI Greater China, Lectures at Fudan University
11 May 2007
Patrick Pun, General Manager, Greater China of GMI, lectured MBA students at China’s prestigious Fudan University. The MBA program is based on academic collaboration between Fudan University and Massachusetts Institute of Technology. Patrick delivered his in-depth insight on market intelligence solutions and market research methodology based on his years of experience in the field. After the lecture, Professor Song Yiming said: “Patrick gave us a passionate and profound lecture today. Market research is one of the most significant parts of enterprises tapping into new or existing markets. It is knowledge that students require.”
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