GMI announces GMI X™
30 March 2009Today at the ARF Annual Convention & Expo in New York City, GMI announced enhancements to its sampling and quality technologies in the context of the GMI X vision, a comprehensive set of technologies and business processes that, along with its global panel, delivers the right information from the right people at the right time.
Today, GMI provides access to over 10 million unique respondents around the globe, with enhanced panel quality and data delivery tools to provide accurate, reliable data and maximum research ROI. By combining existing technologies with GMI’s deep knowledge of sample construction and panelist behavior, GMI continues to develop new ways to enable clients to tap into 1.4 billion Internet users worldwide with engaging, relevant and interactive surveys, when they want, on the device of their choice, to capture the most authentic and actionable information possible.
Over the next quarter, GMI is launching a set of technologies that provide uniquely identified online respondents from around the globe by rigorously evaluating their authenticity – starting at registration and continuing throughout the study lifecycle. GMI looks at quality from panelist recruitment all the way to incentive redemption. It combines respondent self-declared information with observed online behavior through the panelist’s life to provide the highest-quality sample based on a more comprehensive view of each respondent. This delivers businesses the right respondents, so they can gather the right information at the right time, thereby helping them remain agile and competitive in today’s volatile marketplace.
The first step towards the GMI X vision is a series of enhanced panel quality initiatives. Key elements include:
- A higher quality bar for new panelists, including enhanced respondent source validation, fraud and location detection, and duplication prevention at panel registration level
- Expanded respondent profiling to drive quality of panelist, quality of customer insight and improved ability to reach specialized panelists
- Strengthened in-study quality controls to ensure unique and thoughtful responses, especially critical in studies with multiple sample sources
- Enhanced panel management with improved incentive redemption monitoring to better identify undesirable respondents and remove them from the panel
No comments yet
Leave a Reply
You must be logged in to post a comment.
