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GMI Byline Published in Quirk’s Marketing Research Review

In an article entitled “They watch, you learn” published in the April issue of Quirk’s Marketing Research Review, GMI’s Vice President Jon Puleston discusses the pros and cons of eye tracking vs. click testing, two popular interactive research methods in the advertising industry. Puleston reviews the basics of each technique as well as a list of the most important findings regarding ad placement and content.

·        Click here to read the byline

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