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The new GMI Global Panel Book is available!

In the latest edition of the GMI Panel Book, you will find detailed, updated panel reach and demographics information on our 40 largest panel countries.

At GMI, we conduct regular reviews of our panel partners’ capabilities, and apply thorough checks to ensure that only quality panelists are delivered through our partner network. Our qualification criteria includes making sure that panelists are double-opted in, that partners comply with industry research conventions, and that they adhere to the same quality standards GMI upholds. We also strictly manage our own panel to weed out speedsters and potentially bad panelists, and put in place even stricter quality standards at the point of registration to ensure that panelists are who they say they are.

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