GMI powers OnSurvey’s online research
5 March 2008OnSurvey, Inc. is a Canadian full-service market research firm based outside of Toronto. The company specializes in website effectiveness assessments of corporate websites. Their three-pronged approach uses data collection, analysis and recommendations to empower decision-makers with the tools necessary to improve their website.
OnSurvey tracks each visitor’s behavior on the website, and collects attitudinal website experience feedback before the visitor exits. This system is used to continuously monitor the online user experience of visitors across the entire website.
When we founded OnSurvey back in 2001, we set out to add the service back into customer service, explains Jason Ten-Pow, Vice President of Research for OnSurvey. We had heard about GMI, who at the time had already been a leader in the marketplace for two years, and discovered that their customer service approach was very much in line with the thinking we wanted to bring to bear with our own customers.
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