PureSample Secures Online Research Integrity for Market Research Studies
20 February 2007
Market research is more efficient today with the advent of the Internet and integrated software suites such as Net-MR. Even creating or accessing online panels for research studies is simpler than ever. Online panel providers, like GMI, offer readily available double opt-in panelists spanning the entire globe in various languages. These technological advances produce faster results with reduced project costs.
However, the market research industry demands accuracy as well as efficiency and reduced costs. Anyone involved with survey panels is aware of fraudulent or deceptive respondents. These are the survey respondents that race through the research survey. They do not read the contents of the survey. They merely click through as fast as they can to earn points toward cash incentives. Those respondents now have an obstacle and market research firms have an answer to prevent low quality panelists from tainting their research results. GMI introduces PureSample.
PureSample is an online database housing millions of low quality panelists and individuals that no longer want to participate in survey research. We must increase our efforts to stamp out bad panelists in order to maintain high integrity online panels. Adhering to strict quality standards is the only way to provide your client’s with accurate research results.
GMI encourages other online panel providers to join PureSample and help us protect the market research community.
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