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GMI Webinar Series - International research: Cross-culture calibration

DATE AND TIME
Wednesday, March 19, 2008
10:00 am PST / 1:00 pm EST
Duration: 60 minutes
COST
This webinar is provided to you free of charge, compliments of GMI. 
SPEAKER
Artemis Group Founding Principal, John Hughes
 
Trends toward globalization have led international corporations to conduct more cross-cultural survey research to validate overseas business opportunities in today’s highly competitive global market.
Tune in as Artemis Group Founding Principal John Hughes provides international survey design best practices. Learn how to:

• Identify the pitfalls of country comparisons
• Strike a balance between design uniformity and cultural customization
• Show the effects and implications of cultural calibration on research results

Register for the complimentary webinar »

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