» GMI Provides Integrated Global Tracking GMI Blog

GMI Provides Integrated Global Tracking

28 February 2008

GMI offers global tracking studies providing a holistic view of customers. Each tracking research solution is tailored to match a specific business requirement. With geographic reach across more than 200 countries and territories, and a global services team available 24×7x365, GMI can design a tracking research and reporting solution that satisfies your information needs.

Geographic coverage
GMI offers a single-vendor solution for global data collection. Interviews can be conducted in more than 200 countries and territories and more than 30 languages. Start with a set of pilot countries, or launch globally from the start.
Measurement frequency
Our longitudinal tracking research capabilities allow measurements on a weekly, monthly, quarterly, or annual basis. Use normative information, based on data collected over extended periods, to analyze trends and detect shifts in consumer attitudes over time. Real-time reporting gives you access to results at any time. Final results for each period are available within 24 hours.
Information collected
The data collected is highly customizable. By combining comprehensive data on self-reported consumption habits with a range of profile data, you’ll gain insight into the “why” behind the “what”.
Integrated marketing stimulus
You can also opt to integrate the tracking research solution with testing of campaign effectiveness. Use this option to evaluate direct marketing or other targeted marketing initiatives.