Conjoint survey programming
27 February 2008GMI Services, using Sawtooth Software technology, provides conjoint programming services. With our conjoint software capabilities, you can enjoy these capabilities:
- Adaptive conjoint analysis (ACA) - View a demo
A computer-interactive interview that intelligently adapts questions based on respondents’ previous answers and considerations, you can explore “what if” scenarios by changing pricing, product formulating or marketing activities. We can study up to 10 attributes, and each attribute can include up to 15 levels of “intelligence”. - Choice-based conjoint (CBC) - View a demo
Use the popular CBC method to base your questionnaire around respondents’ preferences, rather than their rankings. Respondents can choose “None” rather than rank a list of products they wouldn’t choose anyway, thus allowing you to identify lack of demand and other traits that are more similar to what buyers actually do in the marketplace. - Max/Diff conjoint
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