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GMI Poll: Chinese consumers choose their favorite LCD TV brands

In December 2007, GMI surveyed 300 potential LCD TV buyers in Mainland China. We found that almost 60% of Chinese consumers would choose an international brand when purchasing an LCD TV. Sony, Philips and Samsung ranked in their top three favorites.

Both quality (50%) and branding (20%) were chosen as the top two factors that Chinese consumers care most about when purchasing an LCD TV. Sony, Philips and Samsung were again regarded as the best international brands in regards to quality, while Skyworth, Haier and TCL are seen as the best local Chinese quality brands.

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