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Case Study: Resonance Technologies

11 February 2008

Up-and-coming online consulting company Resonance Technologies relies on GMI for high-quality consumer insights and opinions.

Since its inception in January 2006, the company has conducted over 40 research projects for more than a dozen different clients from sectors ranging from non-profits and transportation to consumer electronics and agricultural equipment.

“Our in-depth online interview methodology provides rich, qualitative answers with the peace of mind of being statistically valid and projectable, so the quality of the panel we use in our research projects is of utmost importance,” explains Jeb Hurley, co-Founder, President and CEO of Resonance Technologies. “We have relied on GMI for our panel needs since the inception of the company. We have also tried working with other panel providers, but their panel quality didn’t even come close to GMI’s.”

Recently, Resonance Technologies had a client in the consumer electronics industry who had to make a strategic go/no-go decision on developing a new line of audio products in China. They had a limited budget and were working to a tight deadline. In less than two weeks, they needed an accurate measure of the strength of consumer enthusiasm towards the new concept, and wanted to segment target consumers based upon how motivated they were by the concept. Resonance Technologies called upon GMI’s consumer panel in Hong Kong, and in less than three days, GMI was able to provide over 200 online interviews.