MacGroup Selects Net-MR to Power Its Research
16 February 2007
MacGroup designs custom modeling solutions through the simulated integration and optimization of media mix, brand, pricing, sales channel and customer satisfaction data. They go beyond providing data. They provide actionable and valuable intelligence.
The CEO of MacGroup, Jeff Stewart, explains, “We selected GMI because we have known the company and its leadership for a long time. The symbiotic relationship and entrepreneurial synergy we have with GMI help us complete our offering, and provide the value-add piece we were looking for to deliver impactful, scalable models globally that other agencies claim to offer, but really don’t have.”
No comments yet
Leave a Reply
You must be logged in to post a comment.
