GMI Webinar - Innovation in new product research: Neuroscience, online interviewing and Web 2.0 software tools
1 February 2008DATE AND TIME
Wednesday, February 20, 2008
1:00pm EST / 10:00am PST
Duration: 60 minutes
COST
This webinar is provided to you free of charge, compliments of GMI.
Come hear Resonance Technologies Co-founder, President and CEO Jeb Hurley as he presents how his company combines neuroscience and Web 2.0 software tools with GM’s online interviewing capabilities and panels to answer the question: “Does your concept motivate your target customers and why?”
Learn how this powerful consumer motivation measurement tool can:
- Predict the likelihood of potential market success or failure of new concepts early in the product development cycle
- Provide answers faster and more cost-effectively than traditional methods
- Share those answers instantly throughout an organization
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