GMI specialty panels
24 January 2008GMI has a growing list of specialty panels that target hard-to-reach demographics. We’ve launched new specialty panels over the last few months. Here’s the current list of what is available:
- Gamers
- African-Americans
- Chronically ill patients
- Mothers/Mothers-to-be
- Nurses
- Physicians
- Youth
- IT/Technology professionals
Our specialty panel members are double opted-in, highly profiled and incentivized based on their areas of interest. Panelists in over 200 countries and territories complete surveys in their choice of 37 languages.
GMI provides off-line and online panel recruitment, maintenance and management of specialty panels. We employ rigorous online and off-line panel recruiting methods to promote continuous and diverse panel growth. All GMI panels are strictly managed to maintain first-rate sample and avoid respondent fatigue.
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