Market Research Specialty Panel Guide Featured in Quirk’s
16 February 2007
Consumer panels comprise a majority of online market research projects today. The Internet provides lower costs, increased respondent participation and faster results sparking the demand for broader panel opportunities. Fortunately, there are various online specialty panel vendors and GMI proudly stands as a premier global specialty panel provider.
There are many factors to consider when selecting a specialty panel vendor, according to our own Mitch Eggers, author of a featured article in Quirk’s.
Eggers, Mitch. “In Search of Niche Markets.” Quirk’s 21.2 (2007) : 44-48.
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