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Top 5 reasons for outsourcing

18 January 2008

According to ESOMAR’s 2007 Global Market Research Report, the off-shoring of data collection and processing, software development and even servicing have become widespread among the world’s 25 largest market research firms in the search to stay competitive by lowering costs.
Here are the Top 5 reasons why you should consider outsourcing as a viable option as part of any market research program:

Spend more time on insights
As a market research professional, your time is much too valuable to be spent on non-core operations such as survey programming or data processing. Leveraging an expert outsourcer for such tasks ensures you spend your time on what you do best.
Reach economies of scale
If you have a constant high volume of research projects, it makes sense to standardize your data collection and processing with a single strategic outsourcing partner, which not only helps streamline logistics, but more importantly reduce operational costs.
Alleviate skills shortage
By providing “labor on tap”, outsourcers take the headache out of any superfluous staff hiring and management, so you can concentrate on your client-facing work.
Save on technology costs
Investing in and upgrading technology can be an expensive endeavor, especially when associated with the hire of highly skilled staff. Outsourcing simple market research tasks such as online survey programming and coding, or data processing, takes technology costs out of your expense mix, and ultimately improves your pricing and bottom line.
Respond quicker to customers
Typically, outsourcers are staffed up in such a way that they can turn projects around at record speed, so you can concentrate on delighting your customers and ensure their loyalty for the long term.
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