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Virtual consumer environments: A cost-effective alternative to traditional product testing

With GMI’s online virtual shopping capabilities, market researchers can quickly and easily get consumers to identify which products they would be most and least likely to buy, based on price, packaging, shelf height, brand name, etc. Before choosing a product, shoppers have the ability to virtually pick up and inspect all angles of the promoted item, thus mirroring a real-life shopping experience.
GMI’s interactive media technology can also be applied to evaluate print publications. GMI can program virtual publication surveys that mimic the activity of reading physical magazines and newspapers in an online environment. Readers can virtually flip through the pages of a publication while answering survey questions. Virtual publications are a powerful tool for testing new concepts or ads quickly before publishing them in print media.
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