Interpret LLC builds business on GMI speed
19 December 2007Market research firm Interpret was founded in 2006. In just over a year, the company’s revenue has grown by more than 700%. The agency specializes in evaluating and measuring the intersections of content, advertising, technology and consumer behavior. Interpret needed a strategic and reliable partner that could not only start right away, but also offer fast turnaround and global reach.
“Although we leverage the whole gamut of data collection methods, we conduct approximately 55-65% of our research projects online,” says Michael Dowling, co-founder of Interpret. “To address our clients’ unique fast turnaround and custom needs, it was crucial for us to have a flexible and adaptive solution. Having already worked successfully with GMI in the past, we knew that they were able to meet our buying needs, execute fast and deliver the data we were looking for in record time.”
Interpret’s partnership with GMI has been key to growing the business, and has translated into the following ROI:
- Business growth by over 700% from 2006 to 2007
- Increased customer confidence in delivering quality global research, on time and within budget
- Fast execution, e.g. turning around thousands of completes globally over very short time periods
“Thanks to GMI and their ability to offer three integrated solutions under one roof, our research volumes have increased significantly in the past year, and as a result, we have been able to realize significant cost efficiencies and increased ROI,” concludes Dowling. “GMI enables us to stop wasting time on processes, and really spend our time where it matters most: deriving meaningful insights for our customers, so they can make better business decisions.”
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