GMI Answers ESOMAR’s “25 Questions to Help Research Buyers”
29 November 2007ESOMAR, one of the world’s most renowned market research trade associations, recently published a list of “25 questions to help research buyers” to assist market research professionals in the selection of an online sample provider. Some of the questions covered include:
- Is your panel actively managed (a nurtured community) or just a database?
- Truthfully, how large is your panel?
- What is the percentage of “active” members, and how are they defined?
- Where are your respondents sourced from, and how are they recruited?
- Have your members clearly opted in? If so, was this a double opt-in?
GMI takes panel integrity very seriously, and is actively involved in national and international initiatives to help rid the industry of fraudulent panelists.
Click here to view GMI’s answers to ESOMAR’s 25 questions.
No comments yet
Leave a Reply
You must be logged in to post a comment.
