GMI Executives Join ARF Committees
15 November 2007Dan Fitzgerald, GMI’s Vice President, Americas, and Mitch Eggers, GMI’s CTO, were appointed to two committees of the Online Research Quality Council (ORQC). The Advertising Research Foundation (ARF) recently launched the ORQC in an effort to improve the accountability of online research, and set standards and guidelines for both research suppliers and buyers.
Fitzgerald will be part of the Define Quality Committee, a body looking at the key aspects of quality that require standards and industry alignment, as well as the key business issues impacted by quality. Eggers will sit on the Quality Matters Committee, which is tasked with uncovering the price of low quality, and how quality and its value can better be communicated to non-researchers.
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