GMI announces three executive appointments
April 7th, 2009
Today, GMI announced it appointed Sean O’Neill, Joel Rosenberger and Dave Sampson in three core leadership positions reporting to chief marketing officer Luis Salazar. These three appointments will strengthen the company’s recently launched GMI X vision, a comprehensive set of technologies and business processes that, along with GMI’s 10 million-strong global panel, provides businesses with the right information from the right people at the right time for better-informed strategic decisions.
Sean O’Neill is vice president of product and program management, responsible for developing GMI’s next-generation product strategy, pricing and feature roadmap. As vice president of engineering, Joel Rosenberger is in charge of leading GMI’s product development team. Dave Sampson joins GMI as vice president, demand generation and customer experience, responsible for the global coordination and execution of GMI’s marketing strategies, as well as panel acquisition, retention and panelist lifetime value.
“The backgrounds that Sean, Joel and Dave bring to GMI will help us deliver on the technology initiatives that fulfill the promise of the GMI X vision,” comments Salazar. “GMI has been leading the innovation agenda for global online research for the past 10 years. With GMI X, we will continue to leverage technology to enhance online market research, ensure our clients gather the best possible market information for their strategic decisions, and provide our survey respondents with an engaging online experience.”
GMI announces GMI X™
March 30th, 2009
Today at the ARF Annual Convention & Expo in New York City, GMI announced enhancements to its sampling and quality technologies in the context of the GMI X vision, a comprehensive set of technologies and business processes that, along with its global panel, delivers the right information from the right people at the right time.
Today, GMI provides access to over 10 million unique respondents around the globe, with enhanced panel quality and data delivery tools to provide accurate, reliable data and maximum research ROI. By combining existing technologies with GMI’s deep knowledge of sample construction and panelist behavior, GMI continues to develop new ways to enable clients to tap into 1.4 billion Internet users worldwide with engaging, relevant and interactive surveys, when they want, on the device of their choice, to capture the most authentic and actionable information possible.
Over the next quarter, GMI is launching a set of technologies that provide uniquely identified online respondents from around the globe by rigorously evaluating their authenticity – starting at registration and continuing throughout the study lifecycle. GMI looks at quality from panelist recruitment all the way to incentive redemption. It combines respondent self-declared information with observed online behavior through the panelist’s life to provide the highest-quality sample based on a more comprehensive view of each respondent. This delivers businesses the right respondents, so they can gather the right information at the right time, thereby helping them remain agile and competitive in today’s volatile marketplace.
The first step towards the GMI X vision is a series of enhanced panel quality initiatives. Key elements include:
- A higher quality bar for new panelists, including enhanced respondent source validation, fraud and location detection, and duplication prevention at panel registration level
- Expanded respondent profiling to drive quality of panelist, quality of customer insight and improved ability to reach specialized panelists
- Strengthened in-study quality controls to ensure unique and thoughtful responses, especially critical in studies with multiple sample sources
- Enhanced panel management with improved incentive redemption monitoring to better identify undesirable respondents and remove them from the panel
GMI ranks again among Washington’s 100 fastest growing private companies
November 13th, 2008
This October, GMI again featured in Puget Sound Business Journal’s annual list of Washington’s 100 Fastest Growing Private Companies. GMI ranked #36, with a three-year revenue growth of 160 percent between 2005 and 2007. The rankings, which the Puget Sound Business Journal releases annually in October, measure the revenue growth of independent, privately-held companies with headquarters in Washington. Last year, GMI ranked #16 on the last, with 224 percent growth between 2004 and 2006.
“It is becoming increasingly important for business to keep a finger on the pulse of global consumer trends in real time,” says Mike Brochu, president and CEO of GMI. Brochu attributed GMI’s steady growth over the last five years to the longevity of its customer relationships and the hard work of its 250 employees across five continents.
GMI’s November webinar explores how to boost respondent engagement
October 30th, 2008
Want to combat declining response rates and low-quality data in your surveys? Curious about ways to boost respondent engagement beyond incentive programs? GMI’s November webinar will tackle these concerns and provide some practical and effective suggestions for fighting off respondent boredom and fatigue.
Join Deborah Sleep, Founder and Managing Director of UK marketing research firm Engage Research, and Jon Puleston, Vice President of GMI’s Interactive Group in London, as they reveal the findings of a thorough research-on-research project showing what causes respondent boredom and drop-out in online surveys, and how Flash® animation can maintain higher levels of respondent engagement to generate better-quality data.
Click here to sign up for this complimentary hour-long webinar, which will take place on Wednesday, November 12th, at 10:00 a.m. PST. You won’t want to miss it!
Nine GMI staffers volunteer for Habitat for Humanity
August 7th, 2008
This July, nine GMI staffers volunteered 67.5 combined hours of labor to help build a new house for Habitat for Humanity, a non-profit organization that builds simple and affordable housing for people in need. GMI staffers, along with community volunteers, Habitat for Humanity staff members, and the new homeowners, spent the day installing flooring and building walls throughout the home.
“We had a great mix of people from IT, finance, client services, panel and product management,” said Jennifer Tomacelli, a GMI billing analyst and volunteer. “It was a blast to be able to work with people who I never even knew before the event.”
Building active involvement in the community is an important and rewarding aspect of working for GMI. This partnership with Habitat for Humanity, an organization that builds a stronger community by helping people build better lives for themselves, reinforces GMIs continued dedication to giving back to the community.
MRA Annual Conference follow up
July 18th, 2008
GMI attended the MRA Annual Conference in June at the Marriott Marquis Hotel in Times Square, New York City.
We met new people in the market research industry and touched base with a number of our clients as well. Attendees came by our booth in droves to talk to us (and also to grab GMI mice and GMI USB drives!).
GMI also sponsored a Cyber Café© to give attendees a chance to reconnect during the conference. All in all it was a fun and successful show. If you missed us at our spring shows, we hope to meet up with you at a show this fall!
CASRO’s 13th Annual Technology Conference
June 17th, 2008
Conference Date:
June 26-27, 2008
Location:
Millennium Broadway Hotel
New York City, NY
As technology continues to be a critical business driver for the global market research industry, this two-day conference addresses important technology issues that impact the research business. It targets senior information systems professionals, senior management and senior researchers at market research firms.
Schedule an appointment with GMI delegates Noele Weed and John Clain at the show.
To learn more about the conference, please visit www.casro.org.
GMI Webinar Series - Interactive Dashboards
June 10th, 2008
Date and Time
Wednesday, June 11, 2008
10:00 am PDT / 1:00 pm EDT
Duration: 60 minutes
Cost
Free, compliments of GMI
Tired of static PowerPoint slide decks? Join Rockhopper Research and GMI, and find out how you can leverage the power of interactive online dashboards to breathe new life into your research data. VP of Professional Services Anthony Milano, GMI, will be joining Rockhopper Research President & CEO Leonard Murphy and VP, Global Client Services Heather Alcott to host Interactive dashboards: Give a new dynamic to your research data.
IIR’s Excellence in Market Research: Best Practices for Execution Conference
June 5th, 2008
Conference date:
June 9-11
Location:
Chicago, IL
Westin Michigan Avenue
909 N. Michigan Avenue
Chicago, IL 60611
GMI will be attending IIR’s Excellence in Market Research: Best Practices for Execution Conference in Chicago, June 9-11. Mario Menti, Solutions Architect for GMI, will be speaking about research methods in Second Life alongside customer Diana Derval from DervalResearch. Other key conference topic discussions include:
- Using a technological navigation tool to mine for data in an effective and efficient manner
- Techniques in conducting Conjoint analysis research
- Creating a panel of trendsetters who use cell phones to demonstrate behaviors and express opinions
- Involving respondents by creating online communities where consumers become valuable advisors
Schedule an appointment with Mario Menti or Steven Werner.
BVM Congress 2008
June 3rd, 2008
Conference date:
June 5-6
Location:
Hamburg, Germany
Convergence, Communication and Consumers is the central theme of the 43rd BVM Congress. The conference will be discussing current trends, new perceptions and innovative practice areas of advertising and media research. Lecturers and congress delegates will be highlighting the importance of attention as the actual key to communicating with consumers and competing for their loyalty.
On June 6th from 1:00 to 1:30 pm, Uwe Lorenz, Managing Director, Central and Eastern Europe, will be giving a short overview presentation on GMI’s interactive surveys capabilities.
Schedule an appointment with Uwe Lorenz, Andreas Wittenberg, Julie Hubschmann or Christian Jung, or visit GMI at the show at Booth #G17.
Learn more about the conference.
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